Types Of Digital Marketing

Types of Digital Marketing and how to use them to your advantage. The common 8 types include SEO, PPC, video marketing, and more.

Email Marketing 

Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing. Guidelines for email marketing are using double opt-in email sign-up, sending a welcome email, avoiding no-reply email addresses, personalizing emails, A/B testing your content, segmenting your audience, optimizing your send-outs for mobile email clients, and cleaning your email list. 

Content Marketing

In the last couple of years, short video marketing has climbed to the top of getting your business content marketing out to the public. TikTok is taking on new heights with digital marketing that older platform such as Facebook and Instagram have redone their marketing models to accommodate reels and short video marketing. 

Search Engine Optimization (SEO)

SEO is highly specialized content to optimize websites to help businesses rank higher on SERPs (search engines) and gain more traffic. There are three different types of SEO

On-Page SEO: This SEO focuses on the content that’s actually on site pages, and how to optimize it to boost the website’s ranking for specific keywords.

Off-Page SEO: This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a site has from reputable sources helps you build trust with search algorithms.

Technical SEO: This SEO focuses on a website’s backend architecture, like site code. Google cares just as much about technical set-up as it does content, so this position is important for rankings.

Affiliate Marketing

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another. 

Social Media Marketing

Social media marketing means leveraging social media platforms to promote your brand and sell your product or service. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing. 

Video Marketing

Video Marketing is another great marketing option and probably the most popular in 2022. YouTube still has a steady influence, but TikTok is taking the lead for new strategies and techniques for selling your services and/or product!

Pay-Per-Click (PPC)

PPC is a type of internet marketing that involves paying for advertising only if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. PPC has many advantages that will benefit your business, including the following:

  • Optimised PPC is cost-effective
  • Your ad will be displayed on the first results page when someone searches for a related term
  • More exposure and brand visibility as targeted traffic is directed to your site
  • You can run multiple ad campaigns for each keyword
    It results in higher click-through rates (CTR), more conversions, and increased sales revenue
  • Provides instant traffic

Podcast Marketing

Podcast marketing is the act of building a strategy and using tactics that are all geared toward growing your audience and awareness. Podcasts are growing for more marketing options than in the past and are here for the long-haul!

Podcast Marketing

Social media needs to take a front-row seat when it comes to your business. It’s important to have an online presence to communicate with your customers and keep them informed!

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